Superior Die Set Names VP of Sales and Marketing

Superior Die Set (SDS) announced that vice president of sales and marketing Mark Ullstrup has retired. Rodney Yeomans, Director of Sales will assume the VP role.

Yeomans' most notable experience comes from his time at Anchor Danly where he was responsible for leading their sales team in the Midwest. "I have been in manufacturing and metalforming virtually my whole life. My father and grandfather both had die shops in Michigan that I worked in throughout high school and college," said Yeomans. Yeomans has spent the last seven years working his way up at SDS starting as a sales manager, then regional sales manager where he invested time in building SDS's sales team. For the last three years Yeomans has been serving as the company's director of sales.

Founded in 1923, Superior Die Set Corporation is a fourth generation, family-owned manufacturer of steel and aluminum products. Catering to the metal stamping, plastic injection molding and forging industries, Superior Die Set also manufactures custom fabrications for machine tools, construction and press automation. Being among the oldest family-owned and -run companies in America today, SDS employs over 400 people worldwide including a wholly owned subsidiary in Poland.

For more information contact:

Superior Die Set Corporation

900 West Drexel Ave.

Oak Creek, WI 53154

800-558-6040

messages@supdie.com

www.supdie.com